To establish a strong basis for online course success, two things need your urgent attention: marketing the course and keeping your audience engaged. Meeting people and marketing a course at the same time may prove a greater feat than achieving it.
Webinars will help in this. They create interaction and deepen the connection. They are also cheaper than in-person events and reach much larger audiences.
In this guide, we’ll cover everything you need to know - from planning and hosting through to promotion and follow-up.
Let's jump in!
What is Webinar Training?
Webinar training is an online webinar where you can impart, show, or lecture on a certain subject to your audience. It is a lively way to interact with your learners. You can provide answers to their queries right away and offer more than the course material. For course creators, webinars combine learning with interaction. A good webinar builds your trust and shows you know what you're talking about.
How to Create a Successful Webinar
Webinars are a great means to engage your audience and promote your online course. Just going live is not enough. You must plan, create interesting content, and make sure a smooth presentation. Here is a simple step-by-step guide to help you create an awesome webinar that will earn you major street cred among your viewers and achieve the desired results.
Step 1: Define Your Goals and Audience
There are a few things to think about before you start planning the webinar.
- What am I trying to do? Are you talking about something new? Do you want to sell a course? Or grow your email list?
- Who are you talking to after that?
- What kind of problems have they got? What do they like? What would they like to achieve?
Being certain of your aims and objectives will enable you to target your messages better and produce more suitable content in your introduction.
Step 2: Choose a Compelling Topic
When picking a topic for your webinar, make sure it's useful and matches what your audience wants. Here’s how to do it:
- Solve a problem: Think about a challenge your audience has and address it.
- Offer tips: Share easy, practical advice they can use right away.
- Connect it to your course: Pick something that ties in with your online course.
For instance, if you teach digital marketing, you could have a webinar called “Build a Sales Funnel That Works in 7 Days.”
Step 3: Plan Your Content
Once you’ve chosen your topic, it’s time to plan your content. A well-structured webinar keeps your audience engaged and ensures you cover all key points.
Key Elements of Webinar Content:
Introduction (5-10 minutes):
- Begin by welcoming all participants.
- Go through what will be discussed so that attendees know what to learn.
- Indicate how attendees are encouraged to participate, such as by asking questions or by taking part in polls.
Main Content (30-40 minutes):
- Split the talk into easily understood sections.
- Use visual aids, anecdotes, and live examples so that it becomes interesting.
- Present useful tips and tricks which people can utilize.
Q&A Session (10-15 minutes):
- Open the floor for questions and answers.
- Make it good fun by covering some top questions that everyone would be interested in.
Call to Action (5-10 minutes):
- Spread the word about your online course or where to head next.
- Sweeten the deal with a special offer or incentive for people who might want to get started.
Step 4: Design the Webinar Presentation
Your slides are super important for your webinar. Here’s how to make them look great and keep people interested:
Tips for Designing Your Slides:
- Keep it brief: Explicitly address the key ideas; cut through the fluff.
- Use visuals: Use pictures, charts, and videos to keep it interesting.
- Maintain branding: Be consistent with colors and fonts. Don't forget the logo!
- Make it interactive: Polls, quizzes, or chat questions can get the audience involved.
Pro Tip: Use Canva, PowerPoint, or Google Slides to make your slides visually appealing.
Choose a Suitable Webinar Hosting Platform
The success or failure of a webinar largely depends on the kind of platform used. BrainCert LMS has redefined the game for online course creators. It is not just a platform to host webinars but rather a complete solution that assures the resolution of common pains that course creators suffer through.
RTMP Broadcasting for Streaming Anytime, Anywhere
Looking for some traction to reach out to more people? With BrainCert LMS's RTMP Broadcasting, you can now broadcast your webinars directly to high-traffic destinations like YouTube and Facebook.
Simulcast and Dynacast Technologies
Bad video and sound can ruin the show, basically. Using smart technology, BrainCert LMS ensures that your webinar functions smoothly, regardless of the connection your viewers may have.
Virtual Backgrounds for a Professional Look
It's very important to showcase oneself in a good light. BrainCert LMS allows you to select virtual backgrounds that best represent your brand or give a special touch to your presentations.
Engage Your Audience with Interactive Tools
BrainCert LMS is not just about becoming a host for webinars; its interactive functionality provides with polls, quizzes, breakout rooms, questions and answers, chat, etc., keeping the audience engaged and involved during your presentation.
BrainCert LMS Webinar Hosting Platform
Strategies to Host a Successful Webinar for Your Online Courses
Successfully presenting a webinar would require something beyond just information delivery. Here are the key enablers for a remarkable one:
Test your Tech
- Check your internet connection, microphone, and camera before going live.
- Run a trial run to make sure everything runs smoothly.
Engage Them
- Start with an icebreaker or a quick poll to get them involved.
- Provide a good narration to make the content memorable.
Be Timely
- It would be very respectful to your audience to respect the time given by everyone.
- Allocate some time for questions and answers.
Get Some Natural PR
- Share with this audience how your online course will help them dig into the topic a little deeper.
- Offer some sort of discount for those who sign up during the webinar.
End with Your Call to Action
- Encourage the audience members to take the next steps to make sure they join your course, join your list, or attend your next webinar.
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Schedule Your Demo Now5 Ways to Promote and Market Your Webinar
What goes into having a successful webinar? Well, having a few tricks on your sleeve, that is:
Check the Technology
- Do a trick test to see if your internet connection, microphone, and camera are all in order before you go live.
- Conduct a run-through of sorts to avoid any tech issues.
Involve Your Audience
- Start with a fun question or poll to get them engaged.
- Use storytelling to main your points relatable and memorable.
Respect Timings
- Show some respect to your audience and start and finish on time.
- Keep room at the end for questions and answers.
Float Your Course Casually
- Mention the course that can help them learn more.
- Offer a discount for those who decide to sign up during the webinar.
End with a Catchy Next Step
- Encourage them to take action, e.g., sign up for your course or join your email list.
After the Webinar: Do a Follow-Up
Following up after your webinar is very important. Follow these simple Email Marketing rules for success.
Say a Thank -You Email
Thank everyone who attended the webinar. Provide a link to the recording. Mention any resources or links you talked about.
Request for Feedback
Send out a quick survey to find out what attendees liked and didn't like. This information can help you develop future webinars.
Nurture Leads
Please add attendees to your email list and frequently share useful content with them. You could keep track of their interests and level of engagement, too.
Promote Your Course
Let attendees know how your online course can help them. Offer a special discount or bonus for those who sign up.
Plan Your Next Webinar
Use any feedback and information to help with your second webinar. Building anticipation will help by letting everyone know about the next one!
Final Thoughts
Streaming webinars can help enhance live interaction with different groups of people, showcase your expertise, and help your business grow. Here's how such informative yet entertaining content can be promoted-choose a valuable content topic, build an engaging presentation, and select an efficient platform like BrainCert LMS, and don't forget to market effectively.
Don't wait anymore! Start preparing for your next webinar now and watch the growth of your online course community.
